Halal risk management: combining robustness and resilience

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Integrity of halal products is becoming an increasing concern for governments and industries. To better protect halal brands and corporate reputation, there are evident benefits of extending halal assurance towards the supply chain. 

 Three halal supply chain risk cycles are proposed: (1) risk prevention: risk vulnerability assessment, supply chain (re)design, vertical and horizontal collaboration, monitoring; (2) risk mitigation: investigative audits, cross-functional team, risk mitigation and communication plan, monitoring; and (3) risk recovery: risk recovery and communication plan, resume operations, maintain employee support, review risk mitigation and recovery plans.

 As halal is going through an evolution, towards a halal supply chain and value chain, halal-certified brands need better protection. It is the first study investigating halal risk and reputation management for halal-certified brands.

 For the full paper, visit: https://www.emeraldinsight.com/doi/abs/10.1108/JIMA-06-2015-0041

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