Halal Supply Chain Management

Halal reputation can be defined as a collective representation of the firm’s past actions & halal performance, and the firm’s future ability to meet halal requirements. Drivers of company’s halal reputation are halal authenticity; trustworthiness of a halal certification of origin; messages by company and supply chain partners; and messages by external stakeholders. Based on the drivers of company’s halal reputation, companies need to track their halal reputation performance and make this a key performance indicator of their business. Instead of a reactive system, based on contemporary compliance with the requirements of a particular halal certification body, towards a more proactive integrated approach of halal reputation management. Combining individual and collective reputation management strategies enhances both the risk avoidance and responsiveness during a halal crisis.  Governments and halal certification bodies carry a heavy responsibility and obligation in limiting reputat

A series of high profile halal issues and scandals in recent years with top brands have shown that halal reputation and loyalty from the Muslim consumer can change very quickly. Transparency of halal supply chains is needed in order to ensure trust and authenticity of a halal brand. The principle of a shared database that is safe, open and verifiable without a central operator is an attractive proposition. What is a halal blockchain? Blockchain is the main technology behind Bitcoin. Blockchain is already called the fourth industrial revolution. It is a digital public ledger containing stringed data blocks with information, similar to our DNA. It is not stored somewhere centrally, but distributed on many servers throughout the world. Blockchains are encrypted and automatically synchronised in the distributed blockchains and makes them a trusted public ledger that everyone can inspect, but no single user controls. A halal blockchain is a digital ledger of all halal supply chain t