Halal Supply Chain Management

The purpose of this paper is to investigate the factors that motivate the halal food firms in  Malaysia to practice halal orientation strategy (HOS). Data were obtained from a survey of 137 halal food firms in Malaysia, and analyzed using the partial least squares technique. Results showed that halal market demand, government support, expected business benefits, and integrity positively affect HOS. The findings of the study will help policy makers and managers of halal food firms to understand external and internal drivers of HOS, which may lead to successfully motivating the implementation of HOS in halal food firms. For the full article, please visit the British Food Journal .

This week the World Halal Summit is held in Kuala Lumpur, a halal week covering six halal forums and the 12 th international halal showcase MIHAS. This platform is an annual gathering of world business and academic leaders in addressing current issues and shaping the future of halal. Malaysia has been the front-runner in halal standards, halal park development and new applications of halal (such as halal logistics, retailing and tourism). As a result of joint efforts between the Malaysian Government through HDC and JAKIM and the private sector Malaysia has become the global halal hub and important reference how to organise halal systems. Furthermore Malaysia is heading scientific research in halal logistics and supply chain management by the universities UiTM, UM, UMP and Unirazak. Their research is shaping our halal supply chains of tomorrow. Halal industry requirements are not static and new halal standards in Malaysia are covering new products (cosmetics, pharmaceuticals, leat

The commercialisation of our natural resources, industrial food production approach and consumerism is endangering our food security, health and environment. Current industry practices are not sustainable and do not comply with Jewish, Christian and Islamic scriptures. Kosher, Christian and halal food laws share common principles in prohibition of certain animals (like pig), prohibition of blood, role of fasting, and animal welfare. As a change in our diet is the solution, there is a key role for the food industry to comply and for religious leaders to radically reduce meat consumption and food waste of its followers. New food industry directives should convert meat-based to plant-based ingredients and additives; replace porcine by bovine sources; and emphasise on animal welfare to better serve the Jewish, Christian and Muslim consumer. Religious logos (kosher and halal) should incorporate nutrient profiling through a traffic light system to promote healthy food choice. For the ful