Halal Supply Chain Management

  Although it is critical to integrate the concepts of halal and green, including in the purchase intention study, they are frequently examined separately. This integration enables the development of a holistic and all-encompassing management model that incorporates both physical and spiritual values. This study combines halal and environmentally friendly elements and analyses environmental knowledge and halal-green awareness, which have yet to be reviewed in relation to halal cosmetic products. This study discovered that religiosity has no effect on halal-green awareness, and halal and green awareness have no effect on purchase intention. In increasing consumer purchasing interest, attitude can act as a moderator for halal and green awareness and religiosity. Furthermore, environmentally friendly labels and environmental knowledge influence purchase intention indirectly via two mediating variables: halal and green awareness and attitude. Those evidences suggest that as Generation ...

A solid halal reputation increases sales performance in Muslim markets and buffers organisations from negative stakeholder reactions during times of a halal issue or crisis. Halal reputation management strategies are most effective when they are put into place long before a threat appears on the horizon. That’s why it is critical to spend the necessary time, resources, and energy on building up your halal reputation capital. Three (3) recommendations from our work with big brand owners: 1. Adopt a supply chain approach towards halal (not just a product approach) 2. Establish a solid halal crisis management manual (not just relying on your halal assurance system and corporate crisis manual) 3. Measure your halal integrity and halal reputation performance systematically (not just operational indicators such as incidents and complaints)   Contact our office for an appointment with our halal risk and reputation advisors. For more information on how best protect your halal reputation ca...

How best to organise and integrate halal in a company and its operations? In many cases, the matter of halal is left to the internal halal committee to organise, which is not only incorrect but also provides a major corporate reputation risk for businesses operating in or exporting to advanced Muslim markets! In this academic paper written together with Dr Derry Habir we argue that the halal responsibility is a foremost shared responsibility and concerns different levels of the organisation, namely: top management, risk management, marketing, operations, as well as the internal halal committee. A company cannot be involved in the halal industry without a proper organisation of halal. This is essential to protecting corporate halal reputation, sales, and licence to operate in its key Muslim (majority) markets.As halal is moving away from a product approach towards a halal supply chain and value chain approach, establishing and maintaining a halal management system is far more comple...