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Towards a halal DNA

T he Muslim consumer is increasingly expecting companies certified as halal in Muslim-majority countries to uphold a genuine commitment to halal principles. It's essential for companies to understand that obtaining halal certification is merely the beginning, not the ultimate objective. Rather, it serves as an entry point to the halal industry. Establishing and maintaining a strong halal reputation is crucial, as it safeguards a company's most valuable asset: its corporate halal reputati on. The initial step involves assessing your halal risk and reputation performance. LBB International has been assisting multinational companies in evaluating their halal risk and reputation performance in Muslim-majority countries. For more information on the Halal Risk Report 2024, please contact us . For more information on the Halal Risk Management and Halal Reputation Management MasterClass, please visit Halal Business Management . Dr. Marco Tieman CEO, LBB International

Introducing the Concept of Halal Reputation Capital

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Introduction A robust halal reputation holds both intangible and tangible advantages in Muslim markets, resonating with stakeholders such as Muslim consumers, societies, employees, and shareholders. Building a strong halal reputation is essential for fostering positive sentiments toward the organisation and its brands at various levels, ensuring sustainability and market presence. Beyond the direct impact on sales, a solid halal reputation attracts top-tier talent and garners positive social media coverage. This corporate standing should be considered a vital component of market capitalisation, coining the term “halal reputation capital,” which proves to be invaluable for companies, ranging from millions for local enterprises to billions for multinational corporations. Surprisingly, most businesses operating in Muslim markets lack strategies to measure and fortify their halal reputation capital. Why Halal Reputation Capital Matters In the past decade, numerous local and international b...

Top four halal megatrends that will shape the halal industry in the year 2024

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The halal industry is a fast-growing industry, today covering not only food but also non-food (such as cosmetics, pharmaceuticals, and modest fashion) as well as services (hotel, restaurant, café, logistics, and tourism). The halal industry is further evolving in leading halal markets in Asia, the Middle East and Africa. Being at the forefront of these halal megatrends will be important for brand owners to maximise sales and protect your licence to operate in Muslim markets. Brand owners need to understand these megatrends in the halal industry and be proactive on emerging halal requirements in order to build the world’s trusted halal brands. 1. Halal requires a supply chain approach Halal requirements are moving away from a product approach, towards a halal supply chain approach. In a halal supply chain approach, halal requirements need to extend from source all the way to the point of consumer purchase (retail, restaurant, e-commerce). Although end-to-end halal assurance has been ass...

Risk management in halal supply chains

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In this June-July 2023 issue of the LogiSYM magazine, Dr. Marco Tieman discusses the topic of risk management in halal supply chains. In this article he reviews common gaps we find in supply chain audits with halal certified companies as well as best practices in halal risk performance measurement. The halal risk report provides the management with essential intelligence on the risks in the halal supply chain and halal integrity and reputation performance of the company. Click here for the link to the  LogiSYM article . Halal risk management becomes an important theme as halal assurance requires a supply chain approach. Especially when you are serving Muslim markets like Indonesia, Malaysia, UAE and Saudi Arabia, this should be on your radar! For more information on halal supply chain analysis, design, and the halal risk report, please contact us for an appointment with our halal supply chain experts at LBB International . #halalsupplychain #halalfood #halalrisks #halalriskmanageme...

Presentation on halal supply chains at LogiSYM Malaysia 2023

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My presentation on the halal supply chain at LogiSYM Malaysia 2023, held on 12-13 July at PJ Hilton, Malaysia. Halal supply chain management is an emerging requirement for halal certified brand owners. In this presentation I am covering the following topics: - Halal market alignment - Halal supply chain & value chain - Halal risk management control - Halal ecosystems Visit the presentation in the following YouTube link . For more information on the halal supply chain, halal value chain, halal risk report, and halal ecosystems, please contact us for an appointment with our halal supply chain experts at  www.lbbinternational.com . For more information on the Halal Supply Chain and Halal Business Management MasterClasses in Indonesia and Malaysia, please visit Halal Business Management . #halal   #halalsupplychain   #halalecosystem   #halallogistics   #halalmarket  #halalfood   #halalmalaysia   #halalcertification   #halalrisk   #islami...

Halal purchasing decision tree

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Purchasing is probably the most critical business function in developing a sustainable halal assurance system. Halal requirements have both implications for the procurement strategy and purchasing process. Below a halal purchasing decision tree to identify your next steps in professionalising halal purchasing for your organisation. Let us help you in crafting your halal procurement strategy and halal purchasing processes! Over the years we have developed practical tools to better organise the halal purchasing function. Contact us at  info@lbbinternational.com . Our halal purchasing experts will be in touch with you.  For more information on halal purchasing, visit  LBB International . For more information on the Halal Business Management book & MasterClass visit events . For academic papers on halal purchasing, please visit my google scholar profile.  #halalindonesia   #halalmalaysia   #islamicfinance   #purchasing   #procurement   #colla...

Halal port decision tree

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Sea ports, airports, and inland terminals are important links in global halal supply chains, but a MISSING LINK when it comes to halal! Halal compliance and certification of port terminals are important to (1) avoid breakage of halal supply chains, (2) better address risk & reputation management for cargo owners + shipping lines + (sea/air/inland) ports, and (3) avoid fraud with halal logos.   In a halal compliant terminal (sea, air or inland terminal) halal goods are segregated from non-halal goods throughout the terminal process. Below a halal port decision tree to identify your next steps in professionalising halal compliant terminal operations.  There is an international halal standard for certification halal logistics operations: OIC/SMIIC 17:2020. Malaysia uses the MS 2400:2019 and Indonesia uses the HAS 23000-5 standards for the certification of logistics operations. These standards can also be used for the halal certification of sea ports, airports and inland port ...