Towards a halal DNA

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The Muslim consumer is increasingly expecting companies certified as halal in Muslim-majority countries to uphold a genuine commitment to halal principles. It's essential for companies to understand that obtaining halal certification is merely the beginning, not the ultimate objective. Rather, it serves as an entry point to the halal industry. Establishing and maintaining a strong halal reputation is crucial, as it safeguards a company's most valuable asset: its corporate halal reputation. The initial step involves assessing your halal risk and reputation performance. LBB International has been assisting multinational companies in evaluating their halal risk and reputation performance in Muslim-majority countries.

For more information on the Halal Risk Report 2024, please contact us. For more information on the Halal Risk Management and Halal Reputation Management MasterClass, please visit Halal Business Management.


Dr. Marco Tieman
CEO, LBB International


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