Halal Clusters

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Food production and trade has been described as the weak link in the halal value chain. In order to guarantee availability of and access to halal food, a new paradigm is required in better organising and upscaling the production and trade of halal food through halal clusters. To better address today’s issues in the halal industries (ingredients, certification, logistics, etc.), there are evident benefits by producing in strong halal clusters, providing easy access to halal ingredients and access to attractive Muslim markets. A cluster analysis is conducted on the Malaysia and Dubai halal cluster in order to provide a better understanding of their halal cluster models and sustainability. A halal cluster model is proposed based on five pillars, namely: (i) Muslim consumer; (ii) education and research; (iii) halal integrity network; (iv) halal supply chain; and (v) enablers.

For the full article, please visit Journal of Islamic Marketing

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