Halal Business Management: A guide to achieving halal excellence

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My latest book ‘Halal Business Management: A guide to achieving halal excellence’ published by Routledge in London in 2021 shares the building blocks of professional halal business management. Halal business management starts with a first step: the intention of establishing halal excellence. It is good to realise that halal excellence is not an end state. Halal excellence is a process - a pursuit of excellence. This book presented best practices in halal business management, covering halal certification, halal supply chain management, halal branding and marketing, and halal risk and reputation management.

I have also created teaching modules for BBA and MBA as well as a MasterClass on Halal Business Management.

Endorsements

“Halal is beautifully simple, yet complicated at the same time. Professor Tieman’s skilled voice adds another vignette to the gestalt of this growing phenomenon”

Professor Jonathan A.J. Wilson, author of Halal Branding


“This book is written by an expert who understands the complexity of halal and has widely contributed to the subject through his previous publications. Halal Business Management offers a practical guide for organisations and professionals serving Muslim markets."

Professor Mohammad Hashim Kamali, Professor and Founding CEO, International Institute of Advanced Islamic Studies, Malaysia


“This publication is the first course outline for Halal Business Management to help decide whether or not to introduce Halal certification, and the best practices connected to it, into your business plan; or how to excel at it if you are already Halal certified. It also highlights the weak areas that need to be addressed, with emphasis on training throughout the organisation for end-to-end Halal assurance. I would suggest beginning with the Epilogue where you can read the overview of the course, and then decide your answer to the final question: Are you ready for Halal Excellence?”

Salama Evans, Managing Editor, HalalFocus.com




Table of contents

Foreword by Prof. Dr. Jonathan Wilson, author of Halal Branding

Prologue: A man with a mission


Part I: Halal certification

1  The world of halal

2  Halal assurance system


Part II: Halal supply chain management

3  The halal supply chain

4  Halal purchasing

5  Halal logistics and retailing

6  Halal clusters


Part III: Halal branding and marketing

7  Halal branding

8  Halal marketing


Part IV: Halal risk and reputation management

9  Halal risk management

10  Halal reputation management


Epilogue: A pursuit of excellence

Appendix 1: Halal Certification Information Checklist

Appendix 2: Halal Business Management Education

Appendix 3: Halal Reputation GAME


For more information on my book and Halal Business Management MasterClass, visit my Halal Business Management Website


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