Halal retailing decision tree

The retailer completes the halal supply chain, where a halal product is handed over to the consumer upon payment. Halal retailing is an emerging requirement to better protect the halal integrity of consumer products. 


Malaysia has a halal retailing standard (MS 2400-3:2019) and there is also an international halal retailing standard (OIC/SMIIC 17-3:2020) for retailers to get halal certified.

Below a halal retailing decision tree to identify your next steps in professionalising halal retailing. To download a pdf version, click here.

Let us help you in halal retailing! Contact us at info@lbbinternational.com. Our halal supply chain experts will be in touch with you. 

For more information on halal retailing, read a publication written together with Dr. Barbara Ruiz-Bejarano on 'halal retailing: closing the last mile in an end-to-end halal supply chain'.

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